Insight = Look Behind the Scenes
Ok, this one is a far stretch but I’ll share my hypothesis:
People are drawn to aspirational content
It is fun to peek behind the curtains at something that is not in one’s ballpark.
I remember how in 2004 and 2008 I was glued to the TV screen watching all sorts of documentaries and segments of 100m sprinters preparing for the Olympic Games.
- What they eat.
- How they train.
- How they feel.
Meanwhile, I probably had a bag of chips on my lap and was enjoying the shit out of the experience.
I was living their lives vicariously.
I’m not an Olympic athlete.
I’m just a dude who doesn’t have a 9-10-5 job and is trying to make the new gig work.
To some, this might be aspirational.