When people hear “creator economy” they think of YouTubers who run around with a GoPro.
But behind every successful creator there’s a solid foundation of business acumen.
One aspect, which gets frequently overlooked is finance.
This week I’ll outline 3 cool examples:
Pricing: Don’t Sell Yourself Short
Creating an educational online product might come easy.
2 hour screen recording. Upload on course platform. Distribute.
A common pitfall is to price a digital product according to (a) effort [in this case 2-3 hours] or (b) length of content.
This can lead to problems:
- Little/no margin for creator
- Little/no push for student to complete the course
It’s a lose-lose scenario.
Instead, my ODCC colleague Sir Steven Wilkinson recommends Pricing by Transformation Alternative 👇